I am the CCO of uTapp which I Co-Founded in 2014. It’s an app that focuses on making getting together with a group of friends an easy and enjoyable experience. We wanted to bypass all group messaging and group planning as it takes up too much time and often creates irrelevant noise. If one tap now suffices to hail a a cab or to order food then we should have just as effortless a way to meet up. Hence uTapp.
I've led the designs for uTapp's mobile application on both iOS and Android. I am also in charge of creating the uTapp brand along with website, banners and any other marketing components. I set the art direction principles and guidelines when designing and creating for the brand.
My Co-Founders experienced a very common pain point in college. Getting together with a group of friends seemed way more cumbersome than it should have been. A simple question that merely requires a Yes or No answer such as “Hey, wanna meet up for coffee at Joy’s at 2pm after class?”, often resulted in a very long group messaging session between multiple participants, stretching to a point where nothing gets decided and no one meets up.